News

Digital Marketing Tips, Tricks and Insight

Analytics

Google Analytics 4 (GA4) - How is GA4 different from your current Universal Analytics (UA)?

Find out what the difference is between the new Google Analytics 4 and the old Universal Analytics.

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Online Marketing

Stepping Out of Your Marketing Comfort Zone

Late last year my boss Kim shared this brand marketing article from LinkedIn with me. I suggest you give it a read. It was perfect timing as we were planning Insight Online’s Marketing Strategy for 2021. This article was invaluable as it helped us identify that it was time to shake things up with our current approach.

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Google Ads

Get Started with Google Shopping - New Zealand Setup Guide

We’ve trudged through Google’s “help” guides so that you don’t have to. Read clear, concise, straightforward info to get started with Google Shopping in NZ.

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SEO

Google's “Page Experience Signals” to Launch May 2021

Google wants to give a search result that provides a great user experience. Functionality and Usability are key. How do Page Experience Signals help? Learn More

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Marketing during COVID-19

Bumbling Our Way Through Content Marketing

Read about our own experiences in building content marketing campaigns for Insight. Our thoughts, processes and results. Find out more!

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Marketing during COVID-19

Taking Advantage of Dropping Media Costs

If you want some ideas for what to do when budgets are tight and marketing is viewed with increased scrutiny? Refine and refocus your proposition and get out there. Now is the time for controlled aggression with marketing.

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Google Ads

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

James has written a great piece around how to improve your cost per lead (or sale) in Google Ads. So important in this time. Read the entire article now!

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Online Marketing

Cutting costs? Don't pull back on marketing completely.

Just because your marketing budget has been cut, doesnt mean you should stop all together. See what marketing activities you can do on a budget.

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Marketing during COVID-19

Marketing Yarns | Chatting with Andrew from Box

Insight was fortunate enough to book some time with Andrew for a chat about all things marketing with Box. This was perhaps a few days before the country went into nation-wide lockdown.

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Marketing during COVID-19

Update on Google Ads & Facebook SME Ad Credits

Get the latest information we have on assistance that Google and Facebook are providing for their advertisers. Update yourself today!

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