Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017.It’s a product-based advertising channel which features at the top of search results for relevant product searches. Each of your products can appear when a relevant search is made.
Tips from the team
“Check your Google Merchant Centre regularly because if there are any issues through your shopping feed you may not be notified.” - David Dennis
“When setting up your product feed, take the time to allocate tags and categories to all products so you can control bids at the category level rather than just one bid for all your products. This will allow you to control your ROI based on each category’s profit margin.” – James Gunson
“Analyse your shopping campaigns data regularly as the product trends are quite dynamic due to seasonality, popularity and competition.” – Ben Goh
“If you have been using Google Shopping for a while, consider implementing Google Smart shopping. The main benefit of this is be able to set a R.O.A.S. target for your Shopping Campaigns” – Jody Lane