Welcome to your
Insight Online team
Digital marketing is so busy and always on the move. We make it make sense for your business with digital services designed to make marketing clearer, simpler, and more effective - from strategy to execution and measurement.
Hello from the Insight team
Since 2012, Insight Online has helped marketing managers and business owners across New Zealand stay sane in the chaos of digital marketing. We know what it’s like to defend budgets to a CEO, juggle competing priorities, and stare at impressive-looking reports that don’t actually say anything useful.
We take the digital spaghetti of SEO, AIO, organic media, paid media, and analytics and untangle it into clear, practical steps that actually move the needle. Instead of random tactics, you get a focused strategy, a realistic 90-day plan, and a team who will tell you what to stop doing as quickly as what to double down on. No black-box wizardry, no jargon for jargon’s sake – just straight answers and work that lines up with your goals.
At our core, we’re here to make digital marketing feel less overwhelming and more useful. That means honest conversations, senior specialists in your corner, and reporting you can walk into a meeting with and confidently say, “Yep, that’s working, and here’s what we’re doing next.”
What we're known for?
Meet your specialists
The Insight Online team who brings clarity and results to digital and AI‑optimised marketing. Each brings deep expertise in their craft and a shared commitment to making digital marketing clearer and more effective for Kiwi businesses.
Kim founded Insight Online to bring clarity to digital marketing. With over 15 years’ experience, he guides marketers through a complex, changing digital world.
James brings over a decade of experience to paid media. He connects campaigns to wider business goals so marketing teams can confidently show impact and value.
David helps organisations attract and convert the right audiences. His expertise spans SEO, AI and Content to build sustainable, long-term growth.
Wyn’s focus is on eCommerce. He loves to analyse the data to build smart, evidence-based campaigns that perform.
Francisco brings extensive experience helping clients turn complex marketing challenges into clear, results-driven strategies.
Drawing on years of experience, Paul balances content, landing page design and ads to build lead generation systems that work.
With a sharp technical eye, Stu strengthens visibility and performance by helping businesses build robust SEO foundations for measurable success.
Alfonso is a 15+ year SEO specialist who blends technical know-how and strategy to help businesses win in search.
Having run her own business, Jackie crafts paid media campaigns that resonate and deliver results.
Joyce focuses on site structure, content, and user experience, ensuring websites are both search-friendly and enjoyable to explore.
Combining technical SEO know-how with content strategy, Jennifer helps brands increase visibility and engagement.
Yen is the organisational backbone of Insight Online and keeps the business running seamlessly.
Terri combines strategic marketing with creative design with to shape Insight Online’s brand and communications.
Let's have a chat
If you’re feeling overwhelmed, overcharged or underwhelmed by your current results, you’re exactly who we built Insight Online for. We know what it's like, and we believe Kiwi businesses deserve better. Let’s talk about your goals →