Search Engine Optimisation (SEO) is the process of optimising a website so that search engines (mainly Google) will rank your website higher in search results whenever keywords that are relevant to your business are used in a search.
Keyword research is the foundation of any SEO activity. This will tell you what people are searching for, how many people are searching and how much competition there is in your market. It will help determine which pages on your website have the best chance of ranking well.
Our technical audit reviews your site based on how it would appear to search engines. We review over 50 factors that help search engines determine when to show your website in search results. Following our audit, we work with you and your developer on implementing our recommendations.
The marketing and usability audit is focussed on how people see your website. We get users to perform simple tasks on your site as well as analysing your site based on best practice. Our focus is on increasing the conversion rate of your site. After all, there’s no point getting people to your site if they don’t turn into sales!
SEO is a medium to long term on-going activity. It’s similar to PR and brand awareness. It takes time for search engines to understand that your website should be ranked highly whenever relevant searches are performed. We’ll do regular website optimisation tasks as well as off-site tasks such as link building, article placement and building online partnerships.
If customers can visit you at your business then it’s likely that local search is hugely important. Local search or Google My Business is an important channel when location and proximity to customers is a factor in purchasing decision. We can help get you ranking when it’s most important when people are close to you and looking for your business.