AI Optimisation

Expand beyond rankings and get found in AI search. AI Optimisation is where we make your brand visible in modern discovery. We assess how AI systems interpret your content, strengthen credibility signals, and structure your digital presence so AI-driven search and generative tools can confidently surface and recommend your expertise.

Why choose Insight Online?

We don’t chase short-term AI hacks or loopholes. We treat AI optimisation as an evolution of search strategy, grounded in strong SEO foundations, content clarity, and long-term digital authority.

Senior AI Search Specialists

You work directly with experienced strategists who understand both traditional SEO and emerging AI-driven discovery, not experimental tactics or automation-led shortcuts.

Trust & Transparency

We’re clear about what AI optimisation can and can’t influence. You’ll understand where visibility is improving, where gaps remain, and what we’re doing to strengthen your position.

Customised for your business

Every AI optimisation plan is tailored to your industry, authority level, and competitive landscape. We structure your content around how AI systems actually interpret and retrieve information.

Customer testimonials

What our clients have to say

Proactive, knowledgeable and friendly team. A true digital marketing partner that takes the time to understand the client's business and challenges. And always looking for ways to improve their service delivery and value to clients. Highly recommend Insight Online.
Merv Giam
Head of Marketing, LexisNexis Pacific
Headed up by Kim and his amazing team, can highly recommend these guys to take your business to the next level - 6 stars ⭐️⭐️⭐️⭐️⭐️⭐️
Rory Wyatt
Co-Founder & Director, Naked Marketing.co
Great team to work with, know their stuff and very happy with the results they have been able to deliver to many of our clients over the years.
Brett Hancock
Managing Director, Born Digital

What to expect with AI Optimisation at Insight Online

We approach AI optimisation as structured clarity. By improving how your content is organised, contextualised, and supported by authority signals, we increase the likelihood your brand appears in AI-generated answers, summaries, and recommendations. You’re working with senior search professionals who understand how large language models retrieve and interpret content, and how that overlaps with search engine optimisation and digital authority.

AI visibility strategy

We assess how AI-driven search engines and generative systems currently interpret your brand, content, and authority signals. From there, we define a structured plan to improve discoverability across AI-generated answers, summaries, and recommendations - ensuring your expertise is surfaced in the moments that shape modern buying decisions.

Structured content clarity

We refine content architecture, internal linking, semantic structure, and contextual signals so large language models can clearly understand what you do, who you serve, and why your expertise matters. This improves both AI retrievability and long-term search performance.

Authority & E-E-A-T signals

We strengthen experience, expertise, authority, and trust signals across your digital presence. This helps AI systems confidently reference, cite, and recommend your brand when generating answers within your category.

Integrated optimisation

AI optimisation is embedded within your broader SEO and digital strategy. Improvements are designed to compound over time, aligning AI visibility with organic growth, authority building, and measurable commercial outcomes.

Our AI Optimisation services include

AI discovery and visibility audits

Content restructuring for AI retrieval

Authority and trust signal optimisation

AI visibility integration with SEO strategy

Let’s talk growth

Ready to elevate your marketing into a focused, measurable growth engine? Let’s discuss your goals, challenges, and strategy that will move things forward.