In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.
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AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.
We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.
Want to know how you can take advantage of ChatGPT for your business? Kim takes you through some of the ways he imagines it is going to improve businesses productivity in the near future.
As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.
ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.
Here are Kim's predictions for what some of the big issues and opportunities will be in the new year, in the digital and search marketing space.
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Are you struggling to understand when you should be adding event parameters? My team and I have done about 30 Analytics migrations between us now and I wanted to share a technique that has really helped us out...
Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.
Are you considering migrating your website from one domain to another? Read through our advice for planning, implementing and migrating your website.
Have you hit a roadblock trying to Hubspot forms through Google Tag Manager? Here are 4 methods you can try.
