AI can draft copy, but it can’t replicate taste, judgment, or originality. Without human perspective, even accurate content fades into the background.
People are no longer just Googling. They’re also asking ChatGPT, Gemini, and Perplexity. If your brand isn’t being quoted in those AI answers, your competitors will be. AIO is how you protect your visibility as AI reshapes the search journey.
AI content is fast, cheap, and everywhere, but like fast food, it often leaves your audience unsatisfied. In this blog, we explore why most AI-generated content falls short, what it takes to create work that truly resonates, and how to use AI as a tool without losing your brand's voice or value.
In today’s fragmented and fast-changing marketing landscape, execution alone isn’t enough. The brands that thrive will be the ones with a clear, intentional strategy. Here's how to lead through the chaos.
AI was supposed to simplify marketing, right? So why does it often feel more complicated than ever? You're not alone if you're drowning in new tools and confusing data. This article explores why the promise of effortless AI marketing hasn't materialised for many and reveals how a clear strategy can cut through the chaos to deliver meaningful results.
The rise of AI search demands a new strategy for Kiwi businesses to stay competitive. Is your business ready for the AI revolution? Learn how to get featured in the new search landscape.
Google's automated systems identified and removed nearly 40% of this content. This update reflects Google's ongoing effort to improve search quality and fight manipulative practices.
Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.
Join the digital evolution and get ready for a groundbreaking AI experience with Microsoft Copilot. Future-proof your skillset with insights from Kim's perspective.
AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.
Stay ahead of the curve in the evolving search and chat landscape. Discover how to adapt through customer-centric research, innovative content formats, and transparent communication. Plan for the future of search and thrive in the digital age.
The digital landscape is undergoing a seismic shift as Google and Microsoft battle for AI-powered search dominance. Explore the implications of this technological revolution and how it will impact your digital strategies.
