Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly accessible language model developed by OpenAI. Imagine a chatbot pre-trained with the knowledge of Google, that can talk to you like a person can.
You can ask it questions, then ask follow-up questions based on its answers. For software engineers, it can write code; for students, it can explain complex concepts in different ways; and for us marketers, it can assist with our content creation, SEO, marketing planning and strategy.
Below, I'll break down why I think it's gotten so popular and some of the potential impact on us as marketers.
ChatGPT Craze: What's driving the surge in popularity of this AI technology?
Most of the tech services that you use now will use AI. Think of the recommendations from Spotify or Netflix. In Google Ads, you can choose automated bidding strategies based on several algorithms. AI is continually becoming more ubiquitous but generally playing behind the scenes.
Enter: ChatGPT (GPT)
Reaching 1 million users in 5 days and raising a storm of excitement and consternation; it's the first time I've seen an AI tech have such immediate and widespread impact.
Why is it so popular? After going down the rabbit hole myself, I have a few thoughts:
What are the limitations? Firstly, GPT doesn't have agency of its own. It's a tool and will work best if you understand its limitations, capabilities and the best way to prompt or ask it.
You still need people to implement, to do the things. Your job won't be taken over by ChatGPT (yet) but it could be taken over by someone that's using ChatGPT (Flitter, 2023).
Secondly, GPT can only provide you with the knowledge we know. It can be incorrect, it can be wrong and biased. What it provides is an "average" of human knowledge. If you're looking for an opinion or prediction, something truly innovative, it can't do that.
Kim's Opinion: I would highly recommend using ChatGPT to at least understand what it is and what it can do. I'm confident that it will change a lot about HOW we do our work over the next two years. Two predictions:
Final note: ChatGPT brings a lot of change. I'm looking at something that will transform the roles of myself and my team right now. And like many people out there, I'm trying to figure out what that will look like for us.
But I think we're far better off starting to understand this technology now rather than later. Its impact will be significant regardless of how we feel about it.
Ok, that's enough. This is a huge topic, but if you'd ever like to chat further, do let me know!
With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.
As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.
In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.