We love analytics because it tells us when we’re on track to reach our marketing goals. Google Analytics reporting tools are extremely powerful when used to help drive action in your organisation.
Getting Google Analytics code onto your website is just the first step. Data coming into analytics is not always correct off the bat. It also needs to be configured to your business and your goals. We get you set up the right way from the start.
Tag manager gives control back to a marketing manager. It allows you to setup and configures tools and tracking tags through one interface. Need a Facebook tracking pixel? Implementing Hotjar? No problem. And, of course, setting up Google Analytics and Google Remarketing is a breeze.
Maybe you already have Google Analytics running. Or it’s been running for a long time but you’ve added new forms and functionality to your website. We can come in and review your analytics and make sure that you’re tracking everything you should be.
Google Data Studio is a Google Analytics reporting tool that integrates with Google Ads and Analytics. We love it. It’s an analytics reporting tool that allows you to generate reports automatically from any number of data sources. If you want to save time on your reporting, create new reports for stakeholders or want more transparency from your agency, Google Data Studio can help.
Call tracking is another link towards a better understanding of your ROI. If calls are the main method of contact for your business, we highly recommend setting up call tracking so you have visibility on these calls and which marketing channels drove them.