All News

Google Ads

Google Shopping New Zealand Setup Guide | Insight Online

Get Started with Google Shopping - New Zealand Setup Guide

We’ve trudged through Google’s “help” guides so that you don’t have to. Read clear, concise, straightforward info to get started with Google Shopping in NZ.

Read More
Reduce Your Cost Per Lead in Google Ads | Insight Online

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

James has written a great piece around how to improve your cost per lead (or sale) in Google Ads. So important in this time. Read the entire article now!

Read More
Google Display Strategy Advice and Tips | Insight Online

Google Display Strategy | Advice, Hints & Tips

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

Read More
How Agencies Use Your Time | Story Time Ep4 | Insight Online

What Does My Agency Do With Our Time? | Story Time Episode 4

Story Time series Episode 4 with Kim! He talks about how to combat a common question around trust between a client and their agency. Watch the video to find out how.

Read More
Crash Course On Google Ad Grant Rules | Insight Online

Crash Course On Google Ad Grant Rules

Key points & rules to follow to comply with the Google Ad grant policy & manage a Google Grant account successfully. Read our blog to find out more!

Read More
Google Ads Update on Average Position | Insight Online

Google Ads Update - Farewell Average Position!

The Average Position Column is officially removed from Google Ads. Why has Google made the change and is it a good thing? Read our blog to find out!

Read More
Why Have My Leads Dropped? | Story Time Ep2 | Insight Online

Why Have My Leads Dropped? | Story Time Ep 2

Kim from Insight Online talks about a case study and what to look out for and check when you see fluctuations in your leads.

Read More
Google Shopping Ads | Google Ads | Insight Online

Google Shopping Ads: Strengths & Weaknesses

Google Shopping Ads is a product-based advertising channel, featuring at the top of search results for relevant product searches. Here are the pros & cons.

Read More
How To Exclude Display From Mobile Apps | Insight Online

How To Exclude Display From Mobile Apps

In our experience, we have never found display ads which performed well when serving on mobile phone applications. Find out how to exclude mobile apps.

Read More
YouTube Advertising | Insight Online

YouTube Advertising - Is it Worth the Investment?

Wondering if you should put some budget into YouTube advertising? Read more on our thoughts on this channel.

Read More
Google Ads Roundup - July 2019 | Insight Online

Google Ads Developments & Features Roundup - July 2019

There has been a whirlwind of changes to Google Ads recently that could improve your marketing performance. Here are 4 you may have missed.

Read More
Google Remarketing Ads | Insight Online

Google Remarketing Ads: Strengths & Weaknesses

If done right, remarketing across Google (and Facebook) is a powerful way to re-engage visitors who have seen your brand before.

Read More