YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).This is a strong channel for presenting a full media experience (visual & sound) to your market. It combines with all the targeting options available for Display, giving greater control and the fact that it’s online allows much greater transparency than current TV TARPs figures. Fun Fact : YouTube is the third most visited site in New Zealand after Google.co.nz and Google.com.
Tips from the team
"Get on here. Just do it. Why are you not on here yet." - Kim
"If you’re thinking about shooting or reusing video, get a few different options together, 15 sec, 30 sec, 60 sec - Different core messages, etc." – Jody Lane
"Follow best practice for YouTube. Split your ad groups into different targeting options so you know what’s working and what isn’t." – Ben Goh
"Core message should be in the first 10 seconds, or do something to catch people’s attention so they don’t just skip the ad." – James Gunson
Want to learn more about Google Ads? Download our Guide to Google Ads.
Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.
Thankfully for us, Jody has decided to come work at Insight where she loves working with clients and helping them grow.
Previously, Jody has also brought her corporate experience to not-for-profits like Lifeline and she volunteers at the Mental Health Foundation. When she’s not at work she likes brewing beer with her boyfriend, and of course, drinking it with friends.