Google Remarketing is a love/hate channel. As an advertiser, the functionality is brilliant. If people land on my site, I can show them ads after they leave?? Awesome. As a user, ads that follow me everywhere can be bloody annoying and disconcerting. Does anyone remember the anonymity of the internet? However, if done right, in a ‘treat people the way they want to be treated’ way, remarketing across Google (and Facebook) is a powerful way to re-engage visitors who have seen your brand before.
What you need to get started
Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.
Thankfully for us, Jody has decided to come work at Insight where she loves working with clients and helping them grow.
Previously, Jody has also brought her corporate experience to not-for-profits like Lifeline and she volunteers at the Mental Health Foundation. When she’s not at work she likes brewing beer with her boyfriend, and of course, drinking it with friends.