Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so. It is also (handily) an excerpt from our eBook. I don't want you to download something you're never going to read. So if you like what we're saying and you want a little more help on the other Google Ads channels, download the whole thing!
Google Display is Google’s banner advertising service. Banners have been around since the start of the internet and they are still going strong. Display is mostly an awareness and engagement channel and it helps by building your brand touch points up, even if they don’t click on your banner. Display can be amazing if you’re also promoting something that will help your audience. A piece of content that you know they’d be interested in or a guide that’s entertaining or helpful (hint hint).In some special situations, we’ve seen it hugely successful in generating leads but we must admit, it's quite rare. If you’ve even been to a website and seen a banner, video or ad and it also says “Ads by Google” in the top right. You are browsing a site that is a part of Google’s Display Network.
Useful? Helpful? Let me know in the comments!!If it has peaked your interest and you'd like to download our eBook!
Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.
Thankfully for us, Jody has decided to come work at Insight where she loves working with clients and helping them grow.
Previously, Jody has also brought her corporate experience to not-for-profits like Lifeline and she volunteers at the Mental Health Foundation. When she’s not at work she likes brewing beer with her boyfriend, and of course, drinking it with friends.