Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is informative, entertaining and/or relevant. Platforms like Outbrain allow businesses to reach and promote that content to large numbers of people, via ads that mimic links to real (non-paid) content on news and content websites.Outbrain is filling that gap by working with many news/media sites as well as smaller blogs and websites. Based on the content that you’re advertising, it will determine the best audience to show the content to.Your ads will appear as a thumbnail image and headline, usually placed below existing articles on media/news.90% of impressions on Outbrain’s network in New Zealand are on the two big Fairfax and NZME websites – NZHerald.co.nz and Stuff.co.nzStrengths
Need some help with Outbrain? Feel free to get in contact, we are happy to help.
Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.
Thankfully for us, Jody has decided to come work at Insight where she loves working with clients and helping them grow.
Previously, Jody has also brought her corporate experience to not-for-profits like Lifeline and she volunteers at the Mental Health Foundation. When she’s not at work she likes brewing beer with her boyfriend, and of course, drinking it with friends.