There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how Google Search Ads work before getting started.
Similar to the normal (“organic” or non-paid) search results, Google Search ads are triggered when people search for keywords you’ve decided are relevant to your business. Someone types in your keyword, and your relevant ad pops up. Brilliant!
When done right, search ads can build brand awareness, drive key actions on your website and ultimately generate leads (cool huh?). However, this advertising space is getting more and more expensive. The system is auction based, so the more advertisers jump in, the higher the prices rise.
There are more advertisers each year, making it even harder for businesses managing their own account to maximise the potential of this channel.
Need a hand with your Google Ads? See our Google Ads Services.
With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.
As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.
In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.