Twitter vs Threads

Twitter vs Threads

Hey team,

It's been a busy month with the swap over from GA3 to GA4 and we're also going through a few changes at Insight Online.

We're expanding our service offering from search marketing to other core digital services that we felt would benefit you the most. Today I'd like to introduce our prioritisation workshop, the problem it solves and how it could help you.

Other things in the newsletter today:

  • Meta announced the launch of Threads - a direct competitor to Twitter
  • Twitter announced it would be rebranding to "X"
  • Google Analytics 3 started switching off and data starting to dissappear

Twitter wars abroad but little impact apart from amusement in NZ


What's going on:  Twitter has never really been a big social media channel in New Zealand, generally a niche audience for reporters and gamers with approx 12% of the population. Compare this with Facebook's 63% and YouTube's 86%.

However, it does have huge uptake overseas and so Meta's announcement of Threads, a direct competitor was something marketers overseas were taking notice off. Then we saw Twitter rebrand to "X" in the face of persistent struggles for it's new owner Elon Musk

What should we do: In New Zealand, the launch of another social media channel should be monitored but we don't believe acted upon yet. It seems that people are leaving Twitter (X) in droves and Facebook's direct attack looks to take advantage of the negative sentiment surrounding Elon's new company.

Our advice - Hold steady for the moment, you're probably on too many social media channels already 😅

Google Analytics 3 is stopping and we've noticed missing data

What's going on:  For the majority of clients Google Analytics 3 has stopped tracking as promised by Google. I remember when GA3 first came out so it's with a sort of wistfulness that I see the platform being deprecated.

Hopefully, you've all been migrated to the new Google Analytics 4. I believe all our clients are now migrated - but if not, feel free to reach out anytime.

An additional thing is that older data is already starting to disappear. I happened to be doing research for a few clients and noticed that data around the 2015/2016 period has already gone!

What should we do: First things first, if you've got valuable data that goes back quite a few years, double-check the older periods to ensure that the data is there.

Secondly, we're offering a service where we'll download previous years of data for you. At least the basics:

  • Traffic broken down by source/medium
  • Conversions/Revenue broken down by source/medium
  • Monthly page data broken down monthly for the last 24 months

If this is something you'd be interested in, let us know! For our clients, please reach out to your consultant. For anyone else, you can contact me.

Introducing our strategy and prioritisation workshop

What's going on:  After a lot of thought and discussion, we're going to expand our service offering! I'll start introducing the new services slowly but to start, let's chat about the strategy and prioritisation workshop.

This workshop is perfect for you if:

  • You're struggling to prioritise your marketing activities because there's so much going on
  • You're starting to plan for 2024 but you're in execution mode and it's hard to take a step back to a strategic level
  • You need to understand where you're strong and where you're weak in terms of your marketing

I've detailed a short explainer for you below. If you are interested, feel free to book a time with me and we can walk through the framework together.

Hopefully, you find this blog interesting and informative!

Until next time


Kim Voon

Kim Voon


With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.

As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.

In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.

His favourite charities are Zeal which supports youth in their development over a number of years and Lifewise, an organisation focussed on getting homeless into homes.