Social Media
Social media should support awareness, engagement, and demand - not just activity. We explore platform strategy, paid and organic integration, content planning, audience targeting, and how social media contributes to measurable performance. Discover our latest insights below, or contact us to chat about how social media can better support your growth objectives.
Social Media
Did LinkedIn save my business?
2024 was tough, but LinkedIn changed everything. After years of declining leads, I took a leap and started posting consistently. Learn the key factors behind this success and my plans for 2025.
Social Media
The Lies I Told Myself About LinkedIn
I battled crippling fear of imposter syndrome and social anxiety for months before finally posting on LinkedIn. It was terrifying, but the freedom on the other side was worth it.
Social Media
Breaking: Meta's Legal Drama and What It Means for Us
In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.
Social Media
Twitter vs Threads
We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.
Social Media
YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.
Social Media
10 Essential Tips For Facebook Video Ads
Running or thinking of running Facebook video ads? Here are 10 essential tips you will find useful before launching a Facebook video campaign. Read our blog to find out more!
Social Media
Our Experience With Facebook Lead Ads
Ben explains our experience with Facebook Lead Ads. The things to consider when using lead ads and when and where to use it. Read more to find out!
Social Media
Video Advertising On YouTube & Facebook
Should you be using video as apart of your marketing strategy? Insight Online shares their results from their last campaign.
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