Kim Voon
Kim founded Insight Online to bring clarity to digital marketing. With over 15 years’ experience, he guides marketers through a complex, changing digital world.
Kim Voon
With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.
As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.
In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.
Organic Media
Writer vs. SEO strategist: who’s really in charge of your content?
Balancing compelling writing with SEO demands can feel like a constant tug-of-war. Discover how a strategic approach and collaborative process can help your content succeed and help ease the tension between writers and SEO strategists.
Digital Marketing
Is your audience the same thing as your customers? (And why that’s not really the question)
Stop chasing every follower! Discover why building a broad presence, trust, and visibility in the right places is more effective than focusing on converting every audience member into a customer.
AIO
Why AI content feels like fast food - and what to do about it
AI content is fast, cheap, and everywhere, but like fast food, it often leaves your audience unsatisfied. In this blog, we explore why most AI-generated content falls short, what it takes to create work that truly resonates, and how to use AI as a tool without losing your brand's voice or value.
AIO
Marketing is chaotic. How do you lead through it?
In today’s fragmented and fast-changing marketing landscape, execution alone isn’t enough. The brands that thrive will be the ones with a clear, intentional strategy. Here's how to lead through the chaos.
AIO
AI is meant to make marketing easier. So why isn’t it?
AI was supposed to simplify marketing, right? So why does it often feel more complicated than ever? You're not alone if you're drowning in new tools and confusing data. This article explores why the promise of effortless AI marketing hasn't materialised for many and reveals how a clear strategy can cut through the chaos to deliver meaningful results.
Social Media
Did LinkedIn save my business?
2024 was tough, but LinkedIn changed everything. After years of declining leads, I took a leap and started posting consistently. Learn the key factors behind this success and my plans for 2025.
AIO
AI is changing how people search. Is your business still showing up?
The rise of AI search demands a new strategy for Kiwi businesses to stay competitive. Is your business ready for the AI revolution? Learn how to get featured in the new search landscape.
Social Media
The Lies I Told Myself About LinkedIn
I battled crippling fear of imposter syndrome and social anxiety for months before finally posting on LinkedIn. It was terrifying, but the freedom on the other side was worth it.
Digital Marketing
Simplifying Digital - What are we doing?
Discover how Insight navigates the complex digital landscape and makes digital marketing easier for your business. Learn how we're simplifying processes, driving better results, and helping you stay ahead of the curve.
Organic Media
What is SEO?
Discover how SEO can boost your website's visibility, attract more visitors, and drive conversions. We'll break down the complexities of SEO into simple terms, so you can understand how it works and how to implement it effectively.
Organic Media
Critical SEO Metrics for Decision Makers
Learn how to effectively measure SEO performance and understand its impact on your business. Discover essential metrics and practical tips to make data-driven decisions and optimize your SEO strategy.
Organic Media
How do you know if you should be investing in SEO?
Discover whether SEO is the right investment for your business by considering some key points, and ensure it aligns with your goals and timeframe for long-term growth.
Digital Marketing
Marketing isn't expendable - it just takes time
Build a thriving brand by investing in consistent marketing strategies. Discover how marketing is the key to long-term success and learn actionable steps to get started today.
AIO
Can Google Keep Up With AI-Generated Content? March Update Says Yes
Google's automated systems identified and removed nearly 40% of this content. This update reflects Google's ongoing effort to improve search quality and fight manipulative practices.
AIO
AI Driving Exponential Change in Search & User Behaviour
Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.
AIO
Copilot (ChatGPT) is integrated with Office and it's a big sign of things to come
Join the digital evolution and get ready for a groundbreaking AI experience with Microsoft Copilot. Future-proof your skillset with insights from Kim's perspective.
Social Media
Breaking: Meta's Legal Drama and What It Means for Us
In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.
AIO
How to Keep Your Marketing Game Strong Amid AI Disruptions
AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.
Social Media
Twitter vs Threads
We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.
AIO
Adapting to Change at the Beginning of the Search and Chat Era
Stay ahead of the curve in the evolving search and chat landscape. Discover how to adapt through customer-centric research, innovative content formats, and transparent communication. Plan for the future of search and thrive in the digital age.
AIO
Battle of the Titans: Google vs Microsoft in AI-Powered Search
The digital landscape is undergoing a seismic shift as Google and Microsoft battle for AI-powered search dominance. Explore the implications of this technological revolution and how it will impact your digital strategies.
AIO
The Rise of ChatGPT: What it Means for Your Website's Search Traffic
Want to know how you can take advantage of ChatGPT for your business? Kim takes you through some of the ways he imagines it is going to improve businesses productivity in the near future.
AIO
How ChatGPT Could Change the Game for Publishers and Search Traffic
As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.
AIO
ChatGPT Craze: What's driving the surge in popularity of this AI technology?
ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.
Digital Marketing
2023 Predictions - Digital and Search Marketing
Here are Kim's predictions for what some of the big issues and opportunities will be in the new year, in the digital and search marketing space.
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Analytics
How to decide what event parameters you need | Google Analytics 4 Set Up
Are you struggling to understand when you should be adding event parameters? My team and I have done about 30 Analytics migrations between us now and I wanted to share a technique that has really helped us out...
Social Media
YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.
Organic Media
Seamless SEO Migration: What You Need to Know
Are you considering migrating your website from one domain to another? Read through our advice for planning, implementing and migrating your website.
Analytics
iOS 14.5 has Launched to Protect Our Privacy! But... is it?
Right now, everyone (in digital) is talking about the launch of iOS 14.5 and the ensuing privacy protections. Is Apple defending our privacy? How does this impact us day to day?
Analytics
How is GA4 different from your current Universal Analytics (UA)?
Find out what the difference is between the old Universal Analytics and Google Analytics 4, the new rebrand of the Google Analytics app.
Paid Ads
Taking Advantage of Dropping Media Costs
Want some ideas for what to do when budgets are tight and marketing is viewed with increased scrutiny? Refine and refocus your proposition and get out there.
Digital Marketing
Marketing Yarns | Chatting with Andrew from Box
Insight was fortunate enough to book some time with Andrew for a chat about all things marketing with Box. This was perhaps a few days before the country went into nation-wide lockdown.
Paid Ads
What Does My Agency Do With Our Time? | Story Time Episode 4
Story Time series Episode 4 with Kim! He talks about how to combat a common question around trust between a client and their agency. Watch the video to find out how.
Organic Media
Why aren't We Ranking for "X"? | Story time Ep 1
As apart of a new storytime series, we'll be sharing some of the tough questions our marketing managers get asked at work, what we told them and, if possible, what happened next....
Social Media
Video Advertising On YouTube & Facebook
Should you be using video as apart of your marketing strategy? Insight Online shares their results from their last campaign.
Analytics
2019 MeasureCamp Auckland Recap - My Takeaways
Check out this brief recap of the day - Seen from Kim's perspective. Just a review of a few talks held that day.
Paid Ads
Did Your Google Ads Have A Sudden Drop In Performance?
If your account was performing swimmingly one day and plummeted the next, we might be able to help. Find out how we diagnose issues with our own accounts!
Paid Ads
Effectiveness Vs Efficiency With Google Ads
What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.
Paid Ads
Digital Marketing Tip #1 | Google Search Ads
Trying to wrap your head around Google Search Ads? Here's a quick tip from Kim on how to manage them and use it successfully.
Paid Ads
Should I Use Search Ads To Launch A New Product?
Here's episode 3 of the Story Time series with Kim! Kim talks about whether search ads should be part of your digital strategy when launching a new product.
Paid Ads
What Are Google Search Ads? Strengths & Weaknesses
There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business.
Digital Marketing
Privacy & GDPR | How it affected our business
Online privacy is a hot topic of 2018. You may be wondering whether it will affect your business, or if you need to comply. Read more about Insight Online's journey.
Insight Online | Old Privacy Policy
This statement describes our information collection practices and explains how we use and protect your personal information
Organic Media
4 Crucial Decisions To Make Before Building Your Website
Let's discuss key decisions that you should make BEFORE building/reviewing your website. We want to ensure your next website project goes smoothly & your online marketing foundation is strong.
Paid Ads
Digital Marketing Tip #3 | Google Ads Re-Marketing
Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you.
Organic Media
What Does SEO Mean in Marketing? And How is it Different From SEM?
Search engine optimisation (SEO) is the process of optimising your website for search engines. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites.
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