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Digital Marketing Tips, Tricks and Insight

AI Driving Exponential Change in Search & User Behaviour
AI Machine Learning

AI Driving Exponential Change in Search & User Behaviour

Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.

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2019 MeasureCamp Auckland Recap - My Takeaways
Analytics

2019 MeasureCamp Auckland Recap - My Takeaways

Check out this brief recap of the day - Seen from Kim's perspective. Just a review of a few talks held that day.

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What Is SEO? How Does Google Understand A Website?
SEO

What Is SEO? How Does Google Understand A Website?

How do we understand the myriad of things Google is looking for? How does Google get that information? How can we provide it to Google?

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Google Business Profile Guide: How to Optimise a Listing in 30 Minutes
Local Seo

Google Business Profile Guide: How to Optimise a Listing in 30 Minutes

Google My Business optimisation is essential in ensuring your business appears in the search results. Read our crash course on how to polish up your listing in 30 minutes!

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Why Doesn't My Data Match?!? Google Ads Vs Analytics
Analytics

Why Doesn't My Data Match?!? Google Ads Vs Analytics

Variations in data between Google Ads & Google Analytics is frustrating! Find out why this happens in this post!

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Did Your Google Ads Have A Sudden Drop In Performance?
Google Ads

Did Your Google Ads Have A Sudden Drop In Performance?

If your account was performing swimmingly one day and plummeted the next, we might be able to help. Find out how we diagnose issues with our own accounts!

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Effectiveness Vs Efficiency With Google Ads
Google Ads

Effectiveness Vs Efficiency With Google Ads

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

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Digital Marketing Tip #1 | Google Search Ads
Google Ads

Digital Marketing Tip #1 | Google Search Ads

Trying to wrap your head around Google Search Ads? Here's a quick tip from Kim on how to manage them and use it successfully.

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Should I Use Search Ads To Launch A New Product?
Google Ads

Should I Use Search Ads To Launch A New Product?

Here's episode 3 of the Story Time series with Kim! Kim talks about whether search ads should be part of your digital strategy when launching a new product.

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What Is Google Ads? How To Explain The Platform
Google Ads

What Is Google Ads? How To Explain The Platform

Quite often, we get asked by marketing managers to help them explain Google Ads to people that aren’t familiar with the digital space. Read through the different aspects of explaining this topic.

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What Are Google Search Ads? Strengths & Weaknesses
Google Ads

What Are Google Search Ads? Strengths & Weaknesses

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business.

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Privacy & GDPR | How it affected our business
Online Marketing

Privacy & GDPR | How it affected our business

Online privacy is a hot topic of 2018. You may be wondering whether it will affect your business, or if you need to comply. Read more about Insight Online's journey.

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Insight Online | Old Privacy Policy

Insight Online | Old Privacy Policy

This statement describes our information collection practices and explains how we use and protect your personal information

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