James Gunson

Digital Marketing Consultant

A super-smart ex-lawyer, James is our operational head and eye for detail.  He handles everything from Google Ads and Facebook campaigns to Google Analytics installations, SEO audits, digital strategy and more.

James' focus is on fine-tuning online campaigns to hit desired business goals, creating long-term success for our clients.

When he's not in the office, James can be found running social basketball games with friends, listening obsessively to music, and volunteering at the SPCA Animal Village.

james@insightonline.co.nz

Latest Blog Posts

Google Ads

4 Simple Ways To Reduce Your Cost Per Lead in Google Ads

James has written a great piece around how to improve your cost per lead (or sale) in Google Ads. So important in this time. Read the entire article now!

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Social Media

10 Essential Tips For Facebook Video Ads

Running or thinking of running Facebook video ads? Here are 10 essential tips you will find useful before launching a Facebook video campaign. Read our blog to find out more!

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Google Ads

Google Ads Update - Farewell Average Position!

The Average Position Column is officially removed from Google Ads. Why has Google made the change and is it a good thing? Read our blog to find out!

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Google Ads

Google Ads Roundup - July 2019

There has been a whirlwind of changes to Google Ads recently. Here are 4 you may have missed.

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Analytics

Why Doesn't My Data Match?!? Google Ads Vs Analytics

Variations in data between Google Ads & Google Analytics is frustrating! Find out why this happens in this post!

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Online Marketing

Creating A Plan: The Key To Succeeding With Digtal Marketing

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet.

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SEO

I’ve Built A New Website. How Long Before I Can Expect Results?

I’ve built a new website. How long before I can expect results?

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Analytics

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Google Tag Manager (GTM) is free software you can install on your website that will dynamically insert all your tracking tags e.g. Google Analytics code, AdWords conversion code, Facebook tracking pixels etc, without you needing to put all those individual code snippets on the site itself.

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Google Ads

Why The # 1 Ad Position Isn't The Best

"I did a couple of searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."This is a common question that we get asked and if you're running Google Ads for your company, it's likely you'll get asked this too at some point - We want you to have a good response.

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