News

Digital Marketing Tips, Tricks and Insight

How ChatGPT Could Change the Game for Publishers and Search Traffic
AI Machine Learning

How ChatGPT Could Change the Game for Publishers and Search Traffic

As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.

Read More
ChatGPT Craze: What's driving the surge in popularity of this AI technology?
AI Machine Learning

ChatGPT Craze: What's driving the surge in popularity of this AI technology?

ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.

Read More
2023 Predictions - Digital and Search Marketing
Online Marketing

2023 Predictions - Digital and Search Marketing

Here are Kim's predictions for what some of the big issues and opportunities will be in the new year, in the digital and search marketing space.

Read More
How to decide what event parameters you need | Google Analytics 4 Set Up
Analytics

How to decide what event parameters you need | Google Analytics 4 Set Up

Are you struggling to understand when you should be adding event parameters? My team and I have done about 30 Analytics migrations between us now and I wanted to share a technique that has really helped us out...

Read More
YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Social Media Marketing

YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?

Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.

Read More
Seamless SEO Migration: What You Need to Know
SEO

Seamless SEO Migration: What You Need to Know

Are you considering migrating your website from one domain to another? Read through our advice for planning, implementing and migrating your website.

Read More
4 Methods to Track HubSpot Forms in Google Tag Manager
Analytics

4 Methods to Track HubSpot Forms in Google Tag Manager

Have you hit a roadblock trying to Hubspot forms through Google Tag Manager? Here are 4 methods you can try.

Read More
iOS 14.5 has Launched to Protect Our Privacy! But... is it?
Analytics

iOS 14.5 has Launched to Protect Our Privacy! But... is it?

Right now, everyone (in digital) is talking about the launch of iOS 14.5 and the ensuing privacy protections. Is Apple defending our privacy? How does this impact us day to day? 

Read More
How is GA4 different from your current Universal Analytics (UA)?
Analytics

How is GA4 different from your current Universal Analytics (UA)?

Find out what the difference is between the old Universal Analytics and Google Analytics 4, the new rebrand of the Google Analytics app.

Read More
Stepping Out of Your Marketing Comfort Zone
Online Marketing

Stepping Out of Your Marketing Comfort Zone

Last year my boss shared this article with me while we were planning Insight's Marketing Strategy for 2021. This information helped us identify that it was time to shake things up with our current approach.

Read More
Take Advantage of the Growing Demand for Online Shopping
Google Ads

Take Advantage of the Growing Demand for Online Shopping

Following the pandemic, consumers are showing a demand for less human interaction, and more convenience and accessibility. We're sharing some knowledge on how to take advantage of this shift.

Read More
Get Started with Google Shopping - New Zealand Setup Guide
Google Ads

Get Started with Google Shopping - New Zealand Setup Guide

We’ve trudged through Google’s “help” guides so that you don’t have to. Read clear, concise, straightforward info to get started with Google Shopping in NZ.

Read More