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Digital Marketing Tips, Tricks and Insight

Analytics

Google Analytics 4 (GA4) - How is GA4 different from your current Universal Analytics (UA)?

Find out what the difference is between the new Google Analytics 4 and the old Universal Analytics.

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SEO

Got A WordPress Website? Try These 3 Useful SEO Plugins!

Yoast, Smush & Redirection by John Godley are plugins useful for implementing SEO on your WordPress website. Read more to find out why!

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SEO

SEO Copywriting. Is Your Content Optimised For Google Search?

Does your blog content rank in Google? Writing SEO Optimised content is essential to any Content Strategy. Learn how to optimise your content for SEO.

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Social Media

10 Essential Tips For Facebook Video Ads

Running or thinking of running Facebook video ads? Here are 10 essential tips you will find useful before launching a Facebook video campaign. Read our blog to find out more!

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Google Ads

Crash Course On Google Ad Grant Rules

Key points & rules to follow to comply with the Google Ad grant policy & manage a Google Grant account successfully. Read our blog to find out more!

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Native Advertising

Native Advertising - Outbrain

Native advertising platforms like Outbrain, are an effective way of getting exposure on major news websites. Read our blog for the strengths & weaknesses of native advertising.

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Google Ads

Google Ads Update - Farewell Average Position!

The Average Position Column is officially removed from Google Ads. Why has Google made the change and is it a good thing? Read our blog to find out!

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SEO

Heading Tags, Good For SEO But What If They Are The Wrong Size?

Heading Tags are important for SEO. Google reads them to understand what is important. But what if you want them in a different font? How does that work?

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Social Media

Our Experience With Facebook Lead Ads

Ben explains our experience with Facebook Lead Ads. The things to consider when using lead ads and when and where to use it. Read more to find out!

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Google Ads

Why have my leads dropped? | Story Time Ep 2

Kim from Insight Online talks about a case study and what to look out for and check when you see fluctuations in your leads.

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Google Ads

Google Shopping Ads

Google Shopping Ads is a product-based advertising channel, featuring at the top of search results for relevant product searches. Here are the pros & cons.

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Google Ads

How To Exclude Display From Mobile Apps

In our experience, we have never found display ads which performed well when serving on mobile phone applications. Find out how to exclude mobile apps.

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