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Digital Marketing Tips, Tricks and Insight

Can Google Keep Up With AI-Generated Content? March Update Says Yes
AI Machine Learning

Can Google Keep Up With AI-Generated Content? March Update Says Yes

Google's automated systems identified and removed nearly 40% of this content. This update reflects Google's ongoing effort to improve search quality and fight manipulative practices.

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YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?
Social Media Marketing

YouTube is Powering up to Attract Content Creators and Advertisers - Will the Attention Follow?

Youtube is heating up the battle for short form video; recently releasing a slew of new features in November to ensure that creators and advertisers will stay on the platform.

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Seamless SEO Migration: What You Need to Know
SEO

Seamless SEO Migration: What You Need to Know

Are you considering migrating your website from one domain to another? Read through our advice for planning, implementing and migrating your website.

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4 Methods to Track HubSpot Forms in Google Tag Manager
Analytics

4 Methods to Track HubSpot Forms in Google Tag Manager

Have you hit a roadblock trying to Hubspot forms through Google Tag Manager? Here are 4 methods you can try.

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iOS 14.5 has Launched to Protect Our Privacy! But... is it?
Analytics

iOS 14.5 has Launched to Protect Our Privacy! But... is it?

Right now, everyone (in digital) is talking about the launch of iOS 14.5 and the ensuing privacy protections. Is Apple defending our privacy? How does this impact us day to day? 

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How is GA4 different from your current Universal Analytics (UA)?
Analytics

How is GA4 different from your current Universal Analytics (UA)?

Find out what the difference is between the old Universal Analytics and Google Analytics 4, the new rebrand of the Google Analytics app.

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Stepping Out of Your Marketing Comfort Zone
Online Marketing

Stepping Out of Your Marketing Comfort Zone

Last year my boss shared this article with me while we were planning Insight's Marketing Strategy for 2021. This information helped us identify that it was time to shake things up with our current approach.

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Take Advantage of the Growing Demand for Online Shopping
Google Ads

Take Advantage of the Growing Demand for Online Shopping

Following the pandemic, consumers are showing a demand for less human interaction, and more convenience and accessibility. We're sharing some knowledge on how to take advantage of this shift.

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Get Started with Google Shopping - New Zealand Setup Guide
Google Ads

Get Started with Google Shopping - New Zealand Setup Guide

We’ve trudged through Google’s “help” guides so that you don’t have to. Read clear, concise, straightforward info to get started with Google Shopping in NZ.

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Google's “Page Experience Signals” to Launch in 2021
SEO

Google's “Page Experience Signals” to Launch in 2021

Google wants to give a search result that provides a great user experience. Functionality and Usability are key. How do Page Experience Signals help? Learn More

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Creating a Landing Page that Converts
Online Marketing

Creating a Landing Page that Converts

Landing pages that convert visitors into customers at a high rate can make or break your digital marketing campaigns. Read through these steps to have the most optimal landing page formula.

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Bumbling Our Way Through Content Marketing
Marketing during COVID-19

Bumbling Our Way Through Content Marketing

Read about our own experiences in building content marketing campaigns for Insight. Our thoughts, processes and results. Find out more!

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Taking Advantage of Dropping Media Costs
Marketing during COVID-19

Taking Advantage of Dropping Media Costs

Want some ideas for what to do when budgets are tight and marketing is viewed with increased scrutiny? Refine and refocus your proposition and get out there.

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