With over 15 years of experience in search and online marketing, Kim is the Founder of Insight Online. Kim started Insight as he saw an opportunity to build an agency that focuses on business results and strong working relationships with clients.
As the face of the business, Kim will likely be your first point of contact, chatting with you about your work and what you’d like to get done. The best part of his job is meeting new people, getting to know their businesses, and making a tangible, measurable difference for them.
In his spare time, Kim loves playing disc golf, strumming a little guitar and is an avid bookworm.
His favourite charities are Zeal which supports youth in their development over a number of years and Lifewise, an organisation focussed on getting homeless into homes.
Build a thriving brand by investing in consistent marketing strategies. Discover how marketing is the key to long-term success and learn actionable steps to get started today.
Google's automated systems identified and removed nearly 40% of this content. This update reflects Google's ongoing effort to improve search quality and fight manipulative practices.
Discover how AI-powered search changes user behaviour and presents challenges and new opportunities for reaching your audience. Learn how to adapt your digital strategy and prepare for the future of search.
Join the digital evolution and get ready for a groundbreaking AI experience with Microsoft Copilot. Future-proof your skillset with insights from Kim's perspective.
In the US, a class-action lawsuit against Meta Platforms, Inc. (formerly Facebook) is making headlines. The case alleges that Meta's ad algorithms discriminate based on age and gender.
AI continues to be integrated with many major SAAS and social media platforms. And some of these will have an impact on our own marketing.
We have been embracing GA4 and introducing a game-changing strategy and prioritisation workshop. Meta's Threads and Twitter's "X" rebrand are making waves but not in NZ yet. GA3 users must address data disappearance, but no worries, we're here to assist.
Stay ahead of the curve in the evolving search and chat landscape. Discover how to adapt through customer-centric research, innovative content formats, and transparent communication. Plan for the future of search and thrive in the digital age.
The digital landscape is undergoing a seismic shift as Google and Microsoft battle for AI-powered search dominance. Explore the implications of this technological revolution and how it will impact your digital strategies.
Want to know how you can take advantage of ChatGPT for your business? Kim takes you through some of the ways he imagines it is going to improve businesses productivity in the near future.
As the ChatGPT craze continues, there is one main question being asked: how will ChatGPT affect us? In this blog Kim runs you through what impact and potential it has in the search marketing field.
ChatGPT: The AI game changer you need to know about. From content generation to virtual assistance, this technology could revolutionize the way we work. Check out this article for more on its possible applications, limitations and why it has become so popular.