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Last year my boss shared this article with me while we were planning Insight's Marketing Strategy for 2021. This information helped us identify that it was time to shake things up with our current approach.

Read about our own experiences in building content marketing campaigns for Insight. Our thoughts, processes and results. Find out more!

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

Native advertising platforms like Outbrain, are an effective way of getting exposure on major news websites. Read our blog for the strengths & weaknesses of native advertising.

Google Shopping Ads is a product-based advertising channel, featuring at the top of search results for relevant product searches. Here are the pros & cons.

Wondering if you should put some budget into YouTube advertising? Read more on our thoughts on this channel.

If done right, remarketing across Google (and Facebook) is a powerful way to re-engage visitors who have seen your brand before.

Quite often, we get asked by marketing managers to help them explain Google Ads to people that aren’t familiar with the digital space. Read through the different aspects of explaining this topic.