Digital marketing, often known as online marketing, is the promotion of brands, products and services online to communicate and engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.
Digital Marketing is any marketing effort with touchpoints online. The ads you see on Facebook, the sponsored videos that pop up in your feed, all the way to the geo-targeted ads that appear when you drive past your nearest Repco. In reality, Digital Marketing is just the same old marketing we’ve always done, it’s just had a new digital facelift. What you would have put in a newspaper, we now pair with a bright graphic. A voiceover for radio, becomes a voiceover for a video on YouTube.
Digital marketing can seem like it’s out of reach if you aren’t a millennial zipping around on your smartphone 24/7. But we get it, it’s intimidating being faced with a whole new world of marketing.
We’re going to break down the slang, shine a light on the confusing parts, and help you become a better marketer. The top 5 types of Digital Marketing are:
Search Engine Optimisation - Designing your website to be as appealing to search engines as possible. Gaining Google’s respect is the only way to reach the coveted top result.
Pay Per Click - The method of paying for each click your ad receives, whether it takes someone to a blog, an offer, or your store, just hopefully not to a 404 redirect.
Anything and everything social, Facebook, Instagram, TikTok, Twitter, Snapchat - all your marketing efforts across the platforms designed to build online communities.
Building authority by delivering useful, digestible, fun content that will improve the lives of your community and solve their everyday problems.
The classic, reaching out to cold and warm audiences through the reliable avenue of emails.
But before you jump into the details, we want to help answer those burning questions you have: like,
We think this one is critical to answer, and we’ll do our best to clear it up. Find out what you can get out of Digital Marketing and why it might be the right move for you.
Once you’ve answered that, you’ll know whether you’re going to join the future in the digital world. The next question is...
This one might be tougher to answer, so we’ve written up some questions to ask yourself as you navigate this new world. We’re not here to try and convert you, we want to make sure you’re making the right decision for yourself and your business.
If you’re doing it yourself - great! It’s exciting to tackle Digital yourself, you’ll learn heaps, make some mistakes, have some successes, and the wheel keeps turning! But if you’ve decided on outsourcing, your next question is going to be..
We’ll give you our rates so you know what to expect, feel free to compare these against other quotes, and use them to your benefit with closing with an agency. The more knowledge you have going in, the more likely you are to strike a fair deal.
Now, you know what Digital Marketing is, you know the benefits, you’ve decided to hire an agency, you know how much it’s likely going to cost - our last piece for you to go away with is
With these tools, we hope you’ll be able to move forward into the Digital World with the knowledge you need to find success. It can be a challenging ride out there, and the failures hurt, but the wins multiply.
Read more about ‘What is Digital Marketing’.