"We’re thrilled with the results that Insight Online have delivered for World Solar. I have complete trust in them to maximise our budget, decreasing cost per lead, while delivering quality leads that exceed targets. Their expertise has helped elevate World Solar into the top three solar companies in NZ"
Our approach was to build region by region campaigns based around core keywords with specific landing pages. During recent power cuts, Leading Edge also had the brilliant idea of running a Display campaign highlighting the fact that people were fed up with power cuts.
Display campaigns rarely drive a lot of leads, this channel is generally used for branding and awareness. However, it is proving to be one of the most successful Display campaigns by conversion we've ever seen.