With a long-term SEO and local search strategy, Team Dental has grown organic traffic and enquiries across Christchurch, Tauranga, and Whangārei - proving that consistent, unflashy SEO work can quietly deliver big gains.
Intro
Team Dental is a group of dental clinics focused on providing affordable dentistry across Christchurch, Tauranga, and Whangārei. We’ve worked with Brett and Sarah over many years, supporting their growth with a mix of SEO, local search, and Google Ads that fits their practical, no-nonsense approach to marketing.
The Challenge
Team Dental wanted to be the obvious choice when people searched for dentists in their core regions. Their goal was simple but ambitious: dominate top-three organic and local search visibility in Christchurch, Tauranga and Whangārei for all relevant search terms. That meant lifting rankings, traffic, and more crucially, enquiries in each city.
The Solution
Working with Team Dental’s leadership and development team, we put the basics on solid footing and then kept improving. Together we:
- Optimised the website for organic and local search in each key region.
- Built out and improved blog content to answer common patient questions and build topical authority.
- Created and refined well-optimised branch pages to support local rankings and conversions.
- Supported review management as local search listings grew in visibility and importance.
The Results
Comparing the most recent three months to the previous year, Team Dental saw:
- 40% increase in organic traffic year on year.
- 17% increase in organic lead generation (form submissions).
“Insight Online has been great to work with. They’ve been honest, transparent in their actions and consistently worked alongside us as a part of our team. We’d highly recommend them.”
– Brett Marshall, Managing Director, Team Dental
Summary
By investing consistently in SEO and local search, Team Dental has grown both visibility and enquiries in competitive city markets. Insight Online’s role has been to provide clear priorities, ongoing optimisation, and straight-up reporting – so Brett and Sarah can see what’s working and keep building from a strong base.
