After years of steady work on local SEO and Google Ads, JAE has turned its branch network into a consistent, growing source of online leads. Together, we’ve built a long-term engine that keeps local visibility high and inboxes busy across New Zealand.
Intro
JAE is a nationwide carpet cleaning and stain treatment company with head office in Auckland and branches right across New Zealand. We’ve partnered with their proactive marketing team for years, working closely to make sure the website keeps doing its job: sending more (and better) enquiries to local branches.
“David and Insight Online were recommended to us by our last agency and they've consistently worked side by side with my team to keep improving the website.”
- Mike Barron, Group Business Manager, JAE
The Challenge
With dozens of branches, JAE needed more than “just more traffic”. They needed consistent, branch-level leads and visibility in every local market they operated in. That meant:
- Showing up in local search for each branch, not just the brand overall.
- Making the website work harder at converting visitors into actual enquiries.
- Playing a long-term game in a competitive, seasonally affected market.
The Solution
We treated JAE’s digital marketing as an ongoing optimisation programme, not a one-off project. Together we:
- Set up strong analytics so every change could be tracked and learned from.
- Focused heavily on local search - ensuring each branch had strong visibility in its area.
- Continuously tweaked and tested landing pages to improve conversion rates.
- Ran ongoing SEO and Google Ads work, iterating month after month rather than chasing quick wins.
The Results
Looking at the most recent six months compared to the previous year, JAE saw:
- 11% increase in average organic and local search traffic.
- 41% increase in local search traffic.
- 62% increase in lead generation (form submissions).
The great results show what a combination of an in-house marketing team partnered with a specialist agency can achieve.
Summary
By committing to ongoing optimisation and local search excellence, JAE turned a complex branch network into a reliable, growing lead machine. Insight Online acts as an extension of their marketing team - watching the numbers, testing new ideas, and making sure every branch has the visibility it needs to grow.
