As a fast-growing healthcare provider, Bloom wanted evidence their ad spend was delivering. With Insight Online, their cost per lead halved and conversions rose 30-40%, all while their directors gained clarity and confidence in digital marketing.
Intro
Bloom Healthcare is more than a medical provider. With over 150 staff across Australia, they deliver aged care, NDIS support, and community healthcare with heart. But behind the scenes, their leadership team was frustrated: their digital ad spend wasn’t matching the high standards they delivered in care.
Meet Sam Smith, Bloom’s founder and director. Sam had big growth plans, but also high expectations. He believed in evidence-based, performance-driven decision-making and he wanted a partner who took ownership, rather than expecting Bloom to do the heavy lifting.
“We’re a high-performing business. We want high-performing suppliers.”
- Sam Smith
The Challenge
For three years, Bloom worked with an agency that overcomplicated everything, promised results but rarely delivered transparency. Campaigns were built with layers of unnecessary complexity and seemed to plateau, meetings were rushed, and key insights never explained. Sam suspected Bloom was overspending without enough conversions to justify it. Even worse, Sam and his directors constantly felt like they were the ones pushing the agency forward, rather than the agency proactively leading strategy.
The outcome? Overspending, underperforming campaigns, and a sense of wasted opportunity. What Bloom needed was clarity and a partner that would take charge, drive efficiency and results, and provide education along the way.
The Solution
When Bloom partnered with Insight Online, the first three months were a revelation.
Kim and the team immediately noticed unnecessary complexity and started to cut through the clutter. Overly complex campaign structures were simplified, with streamlined targeting and a focus on what actually mattered. Instead of chasing dozens of scattered tactics, Insight designed a clear, manageable system that performed better with less noise.
At the same time, Insight brought a proactive approach. Rather than waiting for Bloom to push for action, Insight led from the front by recommending tests, explaining strategy in plain language, and educating Bloom’s directors on how their new marketing strategy truly works. Behind it all was a focus on evidence, data, and keeping Bloom’s leadership fully in the loop.
The Results
- 50% lower cost per lead - marketing efficiency doubled, freeing up budget for reinvestment.
- Conversions up 30-40% across aged care and NDIS programs.
- Inactive ads revived - campaigns once dismissed are now strong performers.
- Simplified setup, stronger performance - leaner, clearer campaigns outperforming the old complex structure.
- Confidence in leadership - Bloom’s directors are empowered with clarity, without having to constantly drive the agency.
“Evidence-based, performance-orientated, and seamless. You’ve made me a happy director.”
- Sam Smith
Summary
Today, Bloom Healthcare continues scaling with confidence. By replacing a messy, complex setup with streamlined campaigns and by working with a partner who leads proactively rather than reacts, Bloom has aligned its marketing with its culture of excellence in care.
With Insight Online, Bloom gained not just better results, but a trusted partner who takes ownership, drives strategy, and delivers clarity. Their directors recommend Insight Online for their adaptability and clarity, even to outside NZ-specific industries.
“I learned things in the first three months with Insight that I’d never heard in three years with our old provider.”
- Sam Smith
